Franchising NAU!



Find out in just a few steps how easy and financially rewarding it is to open a NAU! store, whether you are an optician or not.

Contact us to arrange a visit to one of our stores or come to our Head Office in Castiglione Olona (Varese).


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We are the first quality and design eyewear brand at smart prices with stores all over Italy.
We launch new collections every 30 days, because we want to give more people the pleasure of wearing our stylish and colourful eyewear. We design and manufacture Limited Edition eyewear because we want to offer unique, or almost unique, products.

Everything we do is done with passion, competence and respect for our environment.

We are always aware of our responsibilities towards future generations and are committed, together with our Customers, to sustainable development with concrete actions. In all our processes we eliminate frills and recycle all that is recyclable. The result is clear: less waste in the environment and reduced costs for our customers.

We believe that prevention is important to eye health. This is why we offer the PREZZO ZERO® collection 365 days per year, the first and only collection of frames that is free of charge upon presentation of your Eye Doctor’s prescription.

NAU! people that you meet in our stores are special men and women. Every day they try and find the best stylish and functional solution for our Customers, keeping their budgets in mind because we know that money doesn’t grow on trees.

We guarantee professionalism and attention to our Customers and Franchisee who open a franchising store, and we offer them quality products and services.

We provide fast, efficient and cost effective services for the benefit of our Customers. Our stores provide a welcoming, inviting environment designed for Customer wellbeing. Our qualified staff provides a friendly service maximising the power of our NAU! formula.

Coherence, loyalty and professionalism in every respect, are translated in a correct and precise franchising agreement.

We work in full respect of the existing European legislation and our processes are certified:

Quality Certification ISO 9001

Environmental Certification ISO 14001

Plastica II Vita Certification



Opening a NAU! Store is an investment with significant financial reward, 
thanks to our Customer focused formula



- Prescription frames, sunglasses, ophthalmic lenses, contact lenses, contact lens solutions, accessories. 100% NAU! with Limited Edition collections every month.

- Restocking every 15 days.

- Purchasing only the number of ophthalmic lenses sold (delivery times from 1 to 5 working days).

Store location

- Historic city centres (of at least 70.000 inhabitants) or medium to large shopping centres.

Store size

- From 80 to 130 m2

ANNUAL revenue

- From € 4,000 to € 9,000 per m2, depending on store location and target market.


- Duration 5 years


- Possible pre-emption right

Registration FEE

- € 10,000.


- 5% of revenue net of VAT.

Basic investment

- Complete furnishings € 500 per m2 (approx. per 100 m2)

- Hardware and software: complete package (PC, printer, monitor, cash register, reader, barcode, Office licence, dedicated software licence) with installation, fiscalisation and free cash register Customer care for three years ca. € 5000 in a single solution.

- Optical instrumentation € 16.000

- Bank guarantees provided


- National institutional charged to the Franchisor

- Launch campaign ca. € 9.000 charged to the Franchisee

- Any other initiative to be agreed.


- Location search and selection

- Personnel search, selection and training: personnel training is carried out through a complete training programme managed by NAU! with the support of qualified professionals in the sector. Training takes place at NAU! Training Centre and is completed with a training period in one of the NAU! stores

- Ongoing support of communication activities: from the launch campaign to periodic communication campaigns and initiatives.

- Ongoing support in the management of store sales through NAU! personnel


- NAU! is ISO 9001 certified – Environmental Certification ISO 14001

- Plastica Seconda Vita Certification – B category (pre-consumption materials)



Complete and ongoing support: we provide complete, ongoing and all-round support to our Franchisee throughout the year..

From the choice of commercial location to personnel search, selection and training as well as ongoing support in the management of store sales.  Thanks to the support services we reserve for our Franchisee, the NAU! formula is a real business opportunity, even for those who are not opticians. Indeed, we provide entrepreneurs with a complete professional support service related to optics.

Store layout: we are totally involved in layout development, from initial planning to the final set-up.

Marketing and communication: marketing and communication support through national and local initiatives. We regularly offer our associates well established communication initiatives that are pre-tested in our test stores.


The value of people

We believe in people and constantly invest in their development.
At NAU! Training Centre we run training courses for sales representatives, opticians, optometrists, and Franchisee.

Technical and commercial training is regularly supervised by NAU! Tutors and is ongoing.

In fact, as well as training in class, our programme offers training periods in our test stores and coaching in store.

Thanks to this in-depth training, we are able to guarantee a high-quality service to our Customers and wide opportunities for professional development to our staff.



We have innovated the optical market by providing an exclusive, quality and design product at smart price.

In NAU! Stores, we only replenish products that are sold. There is no inventory risk or high fixed capital, because everything is aligned to real sales.



The NAU! Franchisee is a dynamic person who wants to enter the world of eyewear with success. He’s constantly looking for real business opportunities and is taking the more promising ones.

Franchisee with commercial experience

Entrepreneurs who want to open an optical store even though they are not qualified as an optician. We guarantee complete and ongoing professional support.
Young people attracted by the idea of opening a store using an innovative formula, through a small investment and with fast earnings.
Those who wish to follow the consumer trends offering quality and design at smart prices.

Franchisee with experience in optics

Established opticians who wish to diversify their activities with success, perhaps by opening more than one store.
Young people attracted by the idea of opening a store using an innovative formula, through a small investment and fast earnings.

Opticians who wish to follow consumer trends, offering quality and design at smart prices

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