Values

Design

beautiful, COLOURED and well manufactured glasses. Always at revolutionary price.

We have a fixed idea: always offer you beautiful, coloured and well manufactured glasses. Always at revolutionary price.

Limited edition

LIMITED EDITION GLASSES COLLECTIONS

NAU! glasses, designed with creativity and passion, are in limited edition.
We prefer offering you unique or nearly unique products.

New collections every 2 weeks

NEW COLLECTIONS EVERY 2 WEEKS

Every 2 weeks we propose new collections of NAU! eyeglasses and sunglasses. They are in line with the latest fashion, design and colour trends, carried out with the most innovative materials and technologies.
Our goal is to make you have the pleasure to change whenever you want.

Respect for the environment

RESPECT FOR THE ENVIRONMENT

Certificazione Ambientale

Environmental certification UNI EN ISO 14001

Prevention and eye health

PREZZO ZERO®: YOU DO NOT PAY THE FRAME

We believe that prevention for eye health is very important. That is why we offer PREZZO ZERO® collection. This is the first and only collection of NAU! frames that you do not pay if you have the Ophthalmologist prescription. This applies to the whole year, every year and to all the frames of PREZZO ZERO® collection.
PREZZO ZERO® collection, available exclusively in NAU! stores, offers a wide range of optical frames for men, women and children in various colour options. Our glasses are manufactured using only carefully selected raw materials. Their design is deliberately clean and functional making the best of the Italian style.
These glasses, which are designed with special attention to the ergonomics of the shape, look nice and are comfortable to wear.
Thanks to PREZZO ZERO® we can finance scientific research for the eye wellbeing and health, by supporting the SOI (Association of Italian Ophthalmologists) Scientific Research Prize. This prize is awarded every year to an ophthalmology research project, conceived and directed by an Italian Ophthalmologist in Italy.

With the support of the Italian Ophthalmologists

SOI
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The value of people

THE VALUE OF PEOPLE

We believe in people and we continuously invest in their growth.
In NAU! Training Centre we organize courses for sales staff, opticians, optometrists and associates.
The technical and business education is ensured by NAU! teachers and it is constant and continuous over time.
Our programme includes not only courses in the classroom, but also training sessions in our pilot stores as well as supervised training in our points of sale.
Thanks to this in-depth training programme, we offer our Customers kindness and quality. At the same time we offer our staff wider opportunities for growth.

Transparency

WE LIKE SEEING STRAIGHT, WITH YOU

The secret of a lasting relationship lies in the mutual confidence and openness.
Our proposals are always clear, transparent and without asterisks.

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