Discover how it could be simple and profitable to open a NAU! Optical store in just few steps,
even if you are not an optician.

Contact us to fix an appointment in one of our stores or in our headquarters in Castiglione Olona (Varese).


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Franchising NAU

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We are the first brand offering a wide range of beautiful, coloured and well manufactured glasses, always at revolutionary price, with stores all over Italy and all over the world.
Every thirty days, we propose new glasses collections, to make you have the pleasure of choosing always new, different and modern glasses. We design and manufacture limited edition glasses to offer you an always new and unique style, just like you.

We put passion, competence, respect for the environment and environmental sustainability into everything we do. We have always been aware of our responsibility towards future generations. That is why together with our customers we undertake a sustainable development. In all our processes we eliminate what is not necessary and we recycle what can be recycled. You can see the results straight away: less waste for the environment and fewer unnecessary costs for you.

We believe that prevention for eye health is very important. That is why we offer PREZZO ZERO® collection. This is the first and only collection of NAU! frames that you do not pay if you have the Ophthalmologist prescription.

NAU! staff working in our stores is made up of special men and women. They are always focused on finding the best aesthetic and functional solution for our customers, even helping their pockets because they know that money does not grow on trees.

We offer professional support to our customers and affiliates opening a franchised store, besides providing high quality products and services.

We don’t like frills, that’s why we avoid unnecessary costs to help our customers pockets and to increase our profits, too. Comfortable and attractive stores for our customers well-being. Smiling, friendly and skilled staff give added value to our NAU! formula.

Coherence, loalty and professional commitment result in a correct and strict affiliation protocol.

We work in compliance with the European standards currently in force and we provide certified products.

Quality certification UNI EN ISO 9001

Environmental certification UNI EN ISO 14001

Recycled Plastic Certification



Opening a NAU! store means making profitable investment, thanks to a customer-focused formula.



• 100% NAU! frames for optical glasses, sunglasses, ophthalmic lenses, contact lenses, solutions for contact lenses, accesories. New limited edition collections every month.
• Reintegration of products every 15 days over the sold products.
• Purchase of ophthalmic lenses only for the sold products (delivery time from 1 to 5 working days).


• City centre (at least 70.000 inhabitants) or medium and small shopping centres.


• Between 80 and 130 square metres.


• From 5.000€ to 10.000€ per square metre according to the store location and target market.


- Duration 5 years


• Possible preemptive right.


• €10.000


• -5% on sold products, exclusive of VAT.


• Complete furnishing: €500 per square metre (for 100 square metres approximately).
• Hardware and software: full package (pc, printer, screen, cash register, reader, barcode, Office license, dedicated software license) including installation, taxation and free assistance for a period of three years for the cash register; € 5.000 approximately in one instalment.
• Optical instruments: € 16.000.
• Bank guarantees included.


• National institutional advertising at the Franchisor’s expense
• Launch campaign: € 9.000 approximately at the Franchisee’s expense.
• Other initiatives upon agreement.


• Location serach and selection.
• Staff recruiting and training: the staff training is carried out by following specific courses developed by NAU! held by sector specialists. Such courses take place at NAU! headquarters and they are completed by a training period at a NAU! store.
• Constant help in developing communication activities: from the launch campaign to the periodical communication initiatives and campaigns.
• Constant help in managing store profits with NAU! staff


• NAU! is a UNI EN ISO 9001, UNI EN ISO 14001 and Recycled Plastic certified company.


Full and constant assistance: we provide our affiliate with full and constant assistance over the entire year.

From the selection of the trading area, to the staff recruiting and training and constant help in managing store profits. Thanks to the services we offer to our affilates, the NAU! Franchising formula is a real business opportunity, even for people who are not opticians. As a matter of fact, we provide these entrepreneurs with full professional help in the optics sector.
Store layout: we take care of the full layout developement, from the first design phase to the final fitting phase.
Marketing and communication: help in marketing and communication through national and local initiatives. We periodically propose our affiliates communication initiatives that were previously tested in pilot stores.



We believe in people and we continuously invest in their growth. In NAU! Training Centre we organize courses for sales staff, opticians, optometrists and associates.

The technical and business education is ensured by NAU! teachers and it is constant and continuous over time.

Our programme includes not only courses in the classroom, but also training sessions in our pilot stores as well as supervised training in our points of sale.

Thanks to this in-depth training programme, we offer our Customers kindness and quality. At the same time we offer our staff wider opportunities for growth.



We are really innovating traditional glass and optics sector by offering exclusive,stylish, high quality products at a cheap price.

Exclusively for NAU! stores, we integrate products over the real sold ones. No large stocks or high tied-up capital since everything is managed according to the real sales in store.



NAU! Affiliates are dynamic people, working in the optics field as leaders. They are always focused on real business seizing the best opportunities.


Far-sighted enterpreneurs, opening an optical store without being professional opticians. As a matter of fact, we provide them with full professional help in the optics sector, anytime they need it.
Young people attracted by the idea of opening a store through an innovative formula, with small investments ensuring quick profits.
People who like to follow consumption trends, offering design and quality at cheap prices.


Successful and fir-sighted opticians aiming at diversifying their activities, even opening more than a single store. Young people attracted by the idea of opening a store through an innovative formula, with small investments ensuring quick profits.
Opticians who like to follow consumption trends, offering design and quality at cheap prices.

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